Distinguishing a franchise from a non-franchise in Russia is not so simple. The fact is that there is no single way to formalize it, and at the moment, relations are formed in different ways - either through supply contracts, or through individual agreements. And a contract of commercial concession similar to the Western ones is still a rare beast in our country.

But RBC experts know all the reefs and currents in this legal sea. And, focusing on statistics on brands from Rospatent, they compiled a rating of the ten most popular franchises in Russia in 2020.

10. Remitis

As they say, “Remit” began with the fact that two people did not find anything in the meat products market that corresponded to their fastidious tastes. And since the ideal sausage does not exist, then you need to create it! So at the beginning of this millennium, a new meat production was opened in the Moscow Region.

The name itself hints at the high quality of the plant’s products - they say that it is derived from the English words real meat (“real meat”). The plant’s approach to the “real” issue of products is serious; it was one of the first in Russia to be audited for compliance with international quality standards. Moreover, they also test meat for DNA!

In addition to caring for the taste sensations of customers, Remit also pays attention to the entertainment side. In the chain of stores “Real meat” the meat workshop is separated from the audience by a glass wall. If desired, you can see how the meat turns into a ready-to-eat product.

9. Sun School

The most dynamic and fastest growing franchise in 2019, judging by RBC's data, is not a minimarket network or even laboratory tests. This is ... kindergarten. Compared with the previous rating, Sun School jumped from 35th to 9th place, and concluded 52 new contracts last year.

The gardens, opened under the Sun School franchise, operate according to the ABC concept, aimed at the harmonious development of the child: intelligence, health, communication skills. And all this in a playful way as part of a bilingual approach: the first half of the day in Russian, the second in English with native speakers.

8. Invitro

Laboratory tests in Russia are profitable. About half of Invitro’s revenue comes from franchising. It is interesting, by the way, that opening a point for receiving analyzes is not as complicated as it might seem at first. Invitro will take care of everything, starting from equipment, arranging transportation, and even hinting to familiar doctors that it would be nice to send tests to them.

Currently, the Invitro network has more than 800 points throughout the post-Soviet space, they are serviced in the company's own laboratories. However, over the past year, the company lost 5 franchisee partners - the worst result among the top ten franchises.

7. AMAKids

If Sun School is a kindergarten without any special expenses, then AMAKids position themselves as centers for the development of children's intelligence. Representatives of the company claim that at the moment around the world (and not only in the countries of the former USSR) is open under a thousand centers. There, the child will broaden their horizons, increase the speed of reaction and help establish imaginative thinking. Whatever it means.

6. FIT Service

This car service network has 12 own nodes and more than 200 points assigned to the franchisee. According to company representatives, another 220 are expected to open in the near future (although it is not known how quarantine and the economic downturn will affect this pleasant prospect). This is the largest network in its segment.

The company is proud that its relations with the franchisee are completely transparent, understandable and beneficial to both parties. It is proposed to earn a franchisee by repairing cars and selling spare parts. For its part, the company will help give the course a go - it educates, certifies, helps to choose a place and equipment and conduct an advertising campaign. If it doesn’t work, he returns the entry fee.

5. Helix

Like Invitro, Helix is ​​working on a rich field of laboratory research in Russia. The network began its work in 1998, and, according to company representatives, a total of one and a half million studies have been conducted during this time. The number of Helix points in the Russian Federation reaches 300; the company still has three own laboratories.

Favorably, Helix differs from its analogues by the fact that they prefer to sign the very present commercial concession agreement with their franchisees, which is completely analogous to Western ones. Unfortunately, no more than 5% of all franchisors in Russia adhere to this principle.

4. Beer & Co.

In the stores of the Piv & Co network, they sell not only beer. Rather, its franchisee network provides three options:

1. minimal (only beer and cigarettes);
2. minimarket (an assortment of snacks is added);
3. a supermarket (plus basic necessities, from bakery products to pet food).

The network does not leave the newly-born franchise representatives alone to fight with the outside world. And, in addition to the business model, it also offers long-term support, a bonus program and the ability to consult with experienced specialists, from traditional marketers to programmers.

It is not surprising that by the beginning of this year, the Beer & Co. network has already opened more than 400 points in 130-plus cities in Russia and neighboring Kazakhstan.

3. Pedant.ru

At least 60% of Russians in our country go online with their own smartphone. And how many of those who have not yet activated this service and traditionally use a mobile phone only for its intended purpose?

And, as practice shows, any device breaks, even if it is a super-smart flagship-level smartphone. It is not surprising that service centers for repairing a mobile friend are in great demand.

And the leader among them is the Pedant.ru network, which, according to experts, is located on 38% of the Russian market. There are more than three hundred service centers in the network, and more than 120 cities are covered throughout the Russian Federation - from Kaliningrad to Vladivostok. In addition to repairs, in service centers you can also “dress up” a smartphone or even change it to a new version.

For the franchisee, the network makes attractive a very tempting offer - to return all the money if suddenly the business went wrong. In addition to a reserve parachute in case of unforeseen conditions, the company also offers offline training, provides all the necessary tools and access to a support service that will answer all questions of beginning franchisees.

2. Hemotest

In second place among the most popular franchises in Russia in 2020 is the program from Hemotest. She works in the same field as the ninth place in the rating, Invitro. Hemotest came to the field of analysis five years later than Invitro, but was able to quickly take its market share, and is booming.

And although the Hemotest is still inferior to Invitro in the total number of points (a little more than 300 against 800), however, the franchisee network is growing rapidly.

Why has the Gemotest franchise become so popular?

• The reason lies in the lowered threshold for joining the franchise - a point from Hemotest will cost the novice test collector about half as much as from Invitro.
• At Invitro, fees are fixed, while at Hemotest they represent a percentage of the turnover.
• Moreover, Hemotest also provides free training for employees of the point.

But do not think that if the franchisee launched a point, then he can forget about it and only once a month cut coupons. Both companies are very reverent about their reputation and vigilantly monitor the behavior of their contractors. Everything is used - from video surveillance, the system of mystery shoppers to monitoring customer reviews, not to mention possible visits from sanitary and epidemiological stations. True, here too, “Hemotest” is softer for its franchisees than “Invitro”. The company considers each case individually, and generally fines less frequently.

1.1C

The first place in the selection of the most dynamically developing franchises in Russia went to the famous 1C software network. She pays attention to accounting, and logistics, and schooling, and even games. The company has its shares in many IT companies both throughout the Russian Federation and abroad; according to the permanent director of 1C Boris Nurgaliev, the organization has more than two hundred of its own subsidiaries and at least 6.7 thousand franchise partners.

An impressive number of signed contracts (729 over the past year) 1C owe to an extensive partner network, which includes an entire army of dealers - more than 10 thousand people. A network of franchise enterprises covers over 600 Russian cities.

Those who come to the franchise remain in it for a long time - according to Boris Nuraliev, the vast majority (more than 80%) who once concluded an agreement with 1C continue to work with them.

In total, in its franchisor activity, the company focuses on three areas:

1. enterprise support and service;
2. accounting;
3. and forging new IT personnel for franchises in training centers from 1C.

Watch the video: Low-Cost Franchises: How to Find a Great Deal in 2020 (November 2024).