For the third year in a row, Russian Forbes has published a list of foreign agents - trading and industrial companies that are more than half owned by foreigners and do business in Russian open spaces. And, I must say, they are doing well - at the end of 2016, the total revenue of the “foreign legion” increased by 9%. German companies are ahead with an impressive margin (together they earned 1.2 trillion rubles in 2016), the French (936 billion rubles) are catching up with them, and the Americans are breathing in their backs (884 billion rubles).
Total in rating of the largest foreign companies in Russia In 2017, 50 “foreigners” entered. When preparing the rating, Forbes experts took into account the data of all Russian assets of each company. But what foreign brands overtook the revenue of their competitors.
10. PepsiCo
The ties of Russia with the Pepsi drink are long-standing and strong. Khrushchev appreciated it, and in 1974 a plant for its production even opened in the USSR. But Pepsi is not the only one rich in PepsiCo, because among other carbonated drinks, one of the most innovative companies in the world produces juices (Orchard is also their brand), as well as dairy products under the House in the Village brands. In 2016, the company earned 177 billion rubles in Russia.
9. British American Tobacco
The manufacturer, well-known to Russians by their cigarettes “Yava Zolotaya”, as well as by the brands Dunhill, Vogue, Lucky Strike, etc., earned 182 billion rubles in 2016. This is one of the largest tobacco companies in the world (and after buying Reynolds American, it will probably be the first). But the share of sales in Russia in its revenues is relatively small - 14%.
8. Leroy Merlin
The plans of the French company are Napoleonic - in the next five years, more than double the number of their supermarkets in Russia. Now there are 60 of them, and 140 is planned. In the meantime, last year the Russians left 188 billion rubles in Leroy Merlin.
7. Volkswagen Group Rus
In 2016, the revenue of one of the most popular automobile companies in Russia amounted to 191 billion. The factories belonging to it in Kaluga and Nizhny Novgorod continue to operate and produce automobiles and components. Not only that, the German company plans to revive the Moskvich brand, making it a budget car for residents of Eastern Europe and the CIS.
6. IKEA
The Swedish furniture company, whose product names are distinguished by furious creativity, earned 198 billion last year in Russia. And even the arrest of Ikea’s accounts in December last year at the request of businessman K. Ponomarev was not an obstacle to its triumphal march through the post-Soviet space.
Perhaps in the future, IKEA customers will not have to poke around with a screwdriver, trying to figure out how this part fits this board. The company bought a startup that allows you to quickly and easily find furniture assembly specialists.
5. Philip Morris International
Despite formidable warnings from the Ministry of Health and repulsive pictures on cigarette packs, Russians continue to smoke actively. Including cigarette brands produced by the Swiss company Philip Morris - these are Parliament, Marlboro, Chesterfield, L&M, as well as Apollo Union and many others. In total, last year the tobacco company earned 269 billion rubles in Russia, which allowed it to get into the top 5 of the largest foreign companies in the Russian Federation. At the same time, the company cares about the health of Russians - new cigarettes, the latest development of the company, went on sale in Russia earlier than, for example, in England. According to the manufacturer, the smoke of these new cigarettes with the same nicotine content is 90% less harmful substances.
4. Japan Tobacco International
The average consumer of tobacco potion JT International (J.T.I.) is primarily known for the brands Glamor, Sobranie, LD. Last year, the Japanese earned in Russia 276 billion rubles.
It is curious that the share of revenue from the sale of tobacco, cigarettes and other related products in the Russian Federation is a very significant share of the annual income of J.T.I. - as much as 27%. This is the highest score in the ranking.
3. Toyota Motor
Both the national love of fast driving and confidence in true Japanese quality are the two pillars on which Toyota’s popularity in Russia is based. Last year, despite all sorts of crises, the Japanese auto-building company sold 278 billion cars in Russia. And even at the car factory of the company in St. Petersburg, where large reductions occurred in 2015, life began to boom again. Now he sells his products in Japanese "patterns" to neighboring Belarus and Kazakhstan.
2. Metro Group
Although in 2017, Metro (supermarkets) and Media Markt (appliances, electronics) were decided to be divided into departments. However, in 2016 they were still a single whole, and it is precisely as a whole that they are taken into account in the rating of the largest foreign companies in Russia. In total, last year the German company earned 310 billion in Russia. Will it enter after splitting into the top 10 this year? Time will tell.
1. Auchan Attack
Did the head of the Mullet family, when opening the first Auchan hypermarket in the Russian Federation, think that his business would go so well? In 2016, both brands - Auchan and Atak (this is the same Auchan, only smaller in size, the so-called “walking distance”) together earned their owners 404 billion rubles, by a significant margin ahead of second place and becoming leaders in the top 10 largest foreign companies in Russia in 2017.
And even the trade wars, which are secretly waging under the shelves, the echoes of which from time to time reach the readers in the form of news: “Irina Yarovaya demands to check Auchan, or“ They found horse DNA in pork minced meat ”is not a hindrance.
