Forbes magazine published rating of the most popular bloggers from Facebook, YouTube, Twitter, and Instagram. The list includes people who managed to monetize the most popular social foreign platforms. In some cases, they receive seven-figure amounts from their sponsors.
The list did not include celebrities who already have their own army of Internet fans, but only people who created their fame from scratch, and, in addition, create new content. The reputation of each blogger was also taken into account. For example, a Swedish native and YouTube star PewDiePie (Felix Chelberg) did not get into the top category of "Games", despite its huge popularity. His brand was hurt by posting anti-Semitic content and Nazi symbols in the video.
Top 5 most famous Internet bloggers of 2017
Best Blogger in the Games Category
Mark Fischbach (pseudonym Markiplier)
Many people dream of playing games and making big money on it. Many dream, and this 27-year-old American of Hawaiian descent really makes thousands of dollars by releasing let’s plays. He has been running his video blog since 2012 and specializes in games in the horror genre. Fischbach’s videos were watched over 7 billion times, and the number of subscribers was 17.6 million. Mark is reluctant to talk about his plans, even when his fame went far beyond YouTube. “I never had an ultimate goal,” he said. “I don't want to be a movie star. I just want to live every day doing cool things that I can be proud of. ” In 2016, the blogger entered into an agreement with the Hollywood acting agency William Morris Endeavor Entertainment and plans to try his hand at music, action and other traditional media formats.
Best Blogger in the Travel Category
Brian Kelly
Ten years ago, Kelly recruited young engineers and programmers for Morgan Stanley. On duty, he often had to travel in first class and several times Kelly sat in the cabin of the British Airways aircraft next to Madonna.
To date, this person is known as the most famous travel blogger in the world. He flies so often that he could afford to pay a flight worth 32 thousand dollars for himself and his girlfriend with bonus miles. This took 100 thousand bonus miles. Kelly has 4 million monthly blog readers and 2 million social followers, so he cannot afford to create the show alone and owns a tourist office with 20 employees.
Best Blogger in the category of Beauty Blogging
Zoe Sagg (nickname Zoella)
This British blogger began with a demonstration of makeup purchases. And now she is 27 years old, she has more than 11.6 million subscribers on YouTube and her own line of cosmetic products in English supermarkets. Back in 2011, Zoe became the winner of Cosmopolitan in the category "Best Beauty Blog".
One of the best bloggers of 2017 also has a second MoreZoella channel, where subscribers can see what their idol is doing on a given day.
Best Blogger in the Home Category
Grace Bonnie
This sweet woman was once an unremarkable consultant from Manhattan. Now she has become an influential person in the world of design. Her Design * Sponge blog is dedicated to a wide range of designs - from handbags and wall paintings to lamps, table sculptures and furniture. The blog also has DIY projects, collections of beautiful home goods with an indication of where you can buy them, the before and after section, home tours and much more.
Best Blogger in the Entertainment Category
Lilly Singh
A simple girl from Toronto was in her last year at the university, when she first learned that you can make decent money as a YouTube star. Lilly always loved rap and dancing, but she lacked self-confidence and did not know where to start. However, she was inspired by the example of Marbles (real name Jenna Mori), who shot comedy stories while in her own bedroom and appealing to a multimillion-dollar audience. “If she could, then why can't I?” Singh thought, and set to work. Her first video scored only 70 views and was subsequently deleted. And now on the channel Superwoman 11.7 million subscribers. There you can find parodies, comedies, as well as stories about the most successful women. Once, Michelle Obama visited the channel as a guest, with whom Singh discussed the problems of modern American education and learned the opinion of the ex-first lady about the stars of show business.
